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Before and after brand identity mockups laid out side by side on a studio table
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Branding

Building a consistent, recognisable brand across every customer touchpoint.

2 articles

Before and after brand identity mockups laid out side by side on a studio table
June 28, 2026·6 min read

Rebranding Without Losing the Customers Who Already Trust You

Inconsistent branding can cost a business 10-20% of annual revenue, according to Lucidpress research and a rebrand handled poorly can trigger exactly that kind of inconsistency overnight. Here's how to evolve an identity without breaking the trust already built.

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Designer arranging brand color swatches and typography samples on a light table
May 8, 2026·6 min read

Branding in the Digital Age: Lessons for African Businesses

Businesses with consistent branding report revenue gains of 23-33%, according to Lucidpress/Marq research spanning over 600 brand management professionals. Yet only 25-30% of companies that have brand guidelines actually enforce them.

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