§ Topic
Web presence, positioning, and the digital fundamentals every growing business needs.
2 articles
76% of people who search for a business nearby visit it within 24 hours, and local searches convert at roughly 28% far above the 2-3% typical of general online advertising. Most of the advantage comes from a handful of overlooked basics.
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Nigeria's internet population passed 109 million in 2025, and social commerce is projected to nearly double to $3.96 billion by 2030 but 62% of consumers globally say they'll disregard a business they can't find online. Visibility and credibility aren't the same thing.
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